Digital Marketing & Ecommerce Specialist
Work closely with the Business Owner to define the digital marketing strategy and manage our social media platforms.
Execute the digital marketing strategy to drive enhanced sales conversions by working with and influencing the site functionality, website content, user experience, product range.
Lead digital campaigns and sales promotions to drive traffic through owned and paid channels, including but not limited to, SEO, PPC, Social Media, and Affiliate Channels.
Liaise with internal and external resources to ensure quality execution of web development and design, paid SEM strategies and SEO, analyzing specific campaigns and strategies targeting social media and affiliate channels.
Be responsible for all product listings and website content, ensuring quality control and regular product updates of promotions, including product descriptions, keywords, images, and videos for product listings. Applicants must have an in-depth understanding of social media platforms. The applicant will also be taking regular photos with our product and posting it to social media platforms.
Management of all Social Media accounts including Facebook, Instagram, Blogs, and Newsletters, utilizing internal reports, Google Analytics, and customer feedback to drive franchises awareness and online reputation management.
Execute a well-run automated digital marketing strategy by creating and sequencing EDM’s to our and through affiliate databases.
- Strong understanding of SEO/SEM and Google AdWords (experience preferred)
- Degree qualified (not required). You'll need to be a keen learner and interested in expanding your knowledge of the best tools, platforms, and techniques.
- A broad digital background with experience of web design and build, online retail optimization, and Shopify experience preferred. Ideally 4+ years of digital experience within an e-Commerce retail environment.
-Strong ability to write engaging copy (with excellent verbal and written communication skills), complimented by design expertise using Photoshop and Illustrator (or similar).
-Can work to tight deadlines, remaining calm and flexible under pressure.
-An enthusiastic team player with a positive, resourceful, and friendly attitude.
The successful applicant will have an analytical mind, be highly organized, and have a passion for online retail sales and the great outdoors as well as for fitness.
Please apply by sending a cover letter + CV to firstname.lastname@example.org